“Wild Lotus is an activewear brand made from merino wool that focuses on preferred fibers. Merino wool traps odors, therefore less washing is required in between wears. The fabric is also extremely elastic and the body can easily move in the fiber. Merino wool is moisture-wicking, therefore sweating lightly during a workout will not cause the wearer to be wet. This brand’s target market is young adult women, ages 18-30, who are constantly on the move and busy. This activewear brand is made for women like me that might like to work out in the mornings, but afterward do not have time to change into different clothing. This project was created using Adobe Illustrator and Photoshop. All flats and patterns were created in Adobe Illustrator and the mood board was created using Adobe Photoshop.”

— Josie Farris