“The purpose of this project was to utilize data and current events to accurately predict trends within the fashion industry for the Spring and Summer 2024 season. The target market I chose to forecast was Mixed Separates for Femme aged 18 to 25.  To gather insights about where the trends were headed for this demographic, I developed a methodology to research cultural and social trends. Within this methodology, I analyzed issues within the sectors of social, technological, environmental, economic, political, and creative trends. Using these sectors, I developed my trend forecast focusing on embracing authenticity, self-expression, and maximization. The elements of this forecast include a color story, textiles, prints, non-apparel, and apparel.”

— Morgan Purdy