“The goal of The Butterfly Effect was to forecast the potential implications of technological progress on fashion and fashion accessories. During the course, each learner was tasked with devising a research approach that could support their investigations and inform the associated market predictions and business plans. As my chosen tool for market analysis, I decided to employ PIMTECS (Politics, Industry, Media, Technology, Environment, Creativity, and Society). By combining this approach with my own insights and ideas, I was able to come up with an informed and aesthetically pleasing techwear forecast shaped by an extensive market analysis.” 

— Celeste Graciano