Sustain Yourself

“The purpose of this piece was to create a Trend Board for Madewell’s denim jeans for Autumn-Winter 2023-2024. By using WGSN, we were to find trends that are being predicted for Autumn-Winter 23-24. I found that Super-Volume Flare jeans are going to be very popular due to the relaxed and loose fit. As well as that, with the push of sustainability and recycling, organic buttons are going to be a huge hit.  Firstly, I had to research what colors, fonts, and imagery would embody Madewell. I used Photoshop to compose images to create a board that met the project’s criteria, while also meeting Madewell’s aesthetic. The outcome was a muti-textural composite, representing two trends. The overall feel was meant to make you feel as if you were to step out into nature and fully immerse yourself in its ever-sustaining body. “

-Teya Carlini