Protect and Connect

“The purpose of this project was to bring adaptive/modular and gender-neutral clothing to the market. The title of my project is Protect & Connect, and the season is fall/winter 2023/2024. The title is inspired by our relationship with nature and how our clothes protect our body. We find solitude, protection, and a connection to nature. The idea of integrating modular components emphasizes adaptability and inclusion, drawing influence from basic yet strict natural environments. The color palette is inspired by the dynamic colors found in nature. The target consumers are in their late 20s to mid-30s who prioritize experiences and goods that are nourishing and supporting rather than extractive and draining.  They are located in the contemporary market.  They choose clothing with various uses, such as activewear and everyday wear, because they realize that change begins with them.  They are seeking qualities like flexibility and comfort.  

I started the research with the intention of emphasizing inclusivity and adaptability.  These areas are untapped and redefine what garments mean to consumers.  Brands are slowly emerging in response to consumer requests for adaptability and inclusion.  However, only a few are covering the basics of the customer's needs.  For instance, a disabled customer's demands are not met by apparel that keeps them dry in the rain or snow.  Most customers have to buy their coats at shops, have them fitted to their bodies, and ultimately the coats get worn out or outgrown, therefore meaning the cycle needs to be repeated.  There will be a sensory narrative in the materials.  While presenting a sense of nostalgia, emotion, and aesthetic expression, textures, and tactile surface design give us the adaptability for unforeseen disturbance, sun exposure, and all-day active hobbies. 

I created the collection using Adobe Creative Suite applications, Photoshop and Illustrator. I was able to make my own prints and transfer them to my designs using both applications. I discovered the significance of scale when it comes to designing specific design styles, such as whether a half brick or block repeat would appear better for my specific motif. It took me a while to figure out which patterns would look good on my flats, but I'm pleased with the results. This collection is to be universal and affordable for the target customer and to fit disabled/limitless and abled customers.”

— Kierkey Cantrell