“The purpose of the personal brand guide was to explore our own personal aesthetics and style. Through the exploration of our own personal style, we were tasked with creating a cohesive guide that we can reference when branding ourselves across multiple platforms and mediums. To be able to produce the brand guide, we were taught how to use Adobe Photoshop and Illustrator. We used these applications to create our own personal logo, in which I had to manipulate a font and make it my own in Illustrator. As well as having a detailed explanation for every font chosen to represent my brand. The guide also included my personal color pallet and handmade icons unique to my brand. The result of creating my personal aesthetic through fronts, colors, and icons was a template that I can use to showcase my own personal brand and be competitive in the fashion industry.”

-Taylor Sonner