“The Personal Brand Guide was created utilizing Adobe Illustrator in the Digital Fashion Communications course. The goal of this project was to create material that could be used to market myself and convey my personal brand within professional settings. 

There are two main elements that encompass the guide, all of which were individually created within Adobe Illustrator. My branded content includes my business card, letterhead, and thank you card. The brand guide incorporates my logo, color story, typography, and icons. The purpose of the guide components is to maintain consistency and define the feel of my brand.  

Throughout this project I wanted to keep the elements true to myself. To complete this, I integrated components such as colors I enjoy and maintaining a simplistic layout. I also incorporated self-portraits throughout to place a face to the brand and created part of the logo out of my handwriting.  All of these aspects add personality that creates a recognizable and memorable brand.”

-Lauren Alton