“This Social Media Brand Board was completed in the Digital Fashion Communications course utilizing Adobe Photoshop and illustrator. I was directed to research a retail company and create three different social media posts that align with the company's style and identity. I chose to research the brand Ecoalf, a pioneer in the sustainability movement. The purpose of this project was to create content that would promote Ecoalf’s product offerings and attract their target market.  

I created the Instagram and TikTok posts within Adobe Photoshop, ensuring that all components aligned with their brand identity. After creating the posts, I placed them in Adobe Illustrator to create the completed board entitled “No Planet B”. Ecoalf’s spring collection focused on bringing awareness to the loss of colors coral reefs undergo due to climate change. Because of this focus, I placed an emphasis on including ocean motifs throughout the board.”

-Lauren Alton