Direct Mailer for Glossier “This project embodies the concept of empowerment through a social lens. When researching this brand, I learned that their main focus is the customer and what they want, without making it complicated. The website’s homepage read, “Glossier is a new approach to beauty. It’s about fun and freedom and being ok with yourself today. We make intuitive, uncomplicated products designed to live with you” (https://www.glossier.com). Their mission statement validates the brand’s want to make the consumer feel confident and please them with quality product(s) at the same time. I chose Glossier as the retailer for this project because I appreciate their mission and think it is important to support women and promote self-confidence. ” — Caitlin Myers Slide 1 Slide 1 (current slide) Slide 2 Slide 2 (current slide) Slide 3 Slide 3 (current slide) Slide 4 Slide 4 (current slide) Slide 5 Slide 5 (current slide) Slide 6 Slide 6 (current slide) Slide 7 Slide 7 (current slide) Slide 8 Slide 8 (current slide) Slide 9 Slide 9 (current slide) Slide 10 Slide 10 (current slide) Slide 11 Slide 11 (current slide) Slide 12 Slide 12 (current slide) Slide 13 Slide 13 (current slide) Slide 14 Slide 14 (current slide)