Direct Mailer for Glossier

This project embodies the concept of empowerment through a social lens. When researching this brand, I learned that their main focus is the customer and what they want, without making it complicated. The website’s homepage read, “Glossier is a new approach to beauty. It’s about fun and freedom and being ok with yourself today. We make intuitive, uncomplicated products designed to live with you” (https://www.glossier.com). Their mission statement validates the brand’s want to make the consumer feel confident and please them with quality product(s) at the same time. I chose Glossier as the retailer for this project because I appreciate their mission and think it is important to support women and promote self-confidence.
— Caitlin Myers