Social Media Brand Board For Free People

“This project embodies the concept of empowerment because it showcases Free People’s mission of achieving individuality and creativity through dress while at the same time promoting positivity. Through a social frame, I believe empowerment is shown through the captions on the posts and the quote in the center. The caption under the leftmost photo reads “She does Free People her way... now it’s your turn...” The caption was meant to inspire women to feel individualistic through their style. The center quote says “don’t count the days make the days count.” To me, that quote is a good reminder to be mindful always and live in the present. ”