Never ending ties

“Never Ending Ties is contemporary alpaca resort wear that is inspired by my closest friend and the sustainability of alpacas. My designs are inspired by the trip that we took together to a resort beach as soon as COVID-19 ended. The target market is contemporary and the target consumers are trendy, fashion-forward women in their mid to late twenties. These garments are perfect for women looking for a getaway that want to stay sustainable and environmentally conscious while also looking unique. Through using Adobe Illustrator and Photoshop, I have designed a sustainable resort wear line. Staying sustainable all year round can be effortless and bringing alpaca into resort wear can have a positive impact on the environment. With the fiber’s breathability, water resistantancy, and thermoregulatibility, resort wear could be changed for the future and benefit our planet. ”

— Josie Farris