“I created “So Fun, So Fresh, So Madewell” for an assignment for my Digital Fashion Communications course. For the assignment, we were instructed to create and curate social media posts for our brand of choice, drawing inspiration from the brand’s current overall aesthetic and branding across their social media accounts.  

I chose to do my project on the brand Madewell using tools in Adobe Photoshop to showcase the brand’s simple and natural yet playful aesthetic on the board as well as across all three Instagram posts. I use key colors from Madewell’s branding including their iconic black and white logo, paired with pops of orange, yellow, and blue. When building the Instagram posts, I made sure to choose photos that matched Madewell’s brand identity as well as created fun and enticing captions for each post based on their current Instagram and the overall target market.”

-Lucy Weston