“I was assigned to create a lookbook showcasing a brand’s current aesthetic in my Aesthetics of Fashion course. The lookbook was to be curated and designed using Adobe Photoshop to feature a brand’s recent collection. I chose to create my lookbook for the bohemian and vintage-inspired style clothing brand, LoveShackFancy, and their collaboration with the swimwear, lifestyle, and activewear company, Beach Riot. My project was inspired by LoveShackFancy’s fun, romantic, and retro aesthetic. Through my analyzation of their brand identity and visual language, I was able to incorporate many of their iconic stylistic elements, including florals and bright colors, in the embellishments and overall theme of my project. I decided to mold the lookbook around the idea of “Play in Color,’ encapsulating the main purpose of the collection, which was to create fun pieces that could be worn for both working out and going out.  

The concept of my lookbook truly embodies the ideals of excellence and empowerment through both the overall theme as well as my persistent dedication to this project. I believe that women should feel empowered by their clothing and be able to feel comfortable in whatever they wear. This collection by LoveShackFancy gives women the opportunity to feel comfortable and confident in their skin wherever they go, while still being able to express themselves in fun prints and colors. Acknowledging the history and roots of our department, I am proud that I was able to showcase this idea of women’s empowerment as well as be able to express my creativity in the development of this lookbook. I am humbled to be able to continue this legacy, as I learn and develop skills that will allow me to excel in the fashion program at Kansas State University as well as in my future career. ”

— Lucy Weston