The impact synthetic fibers and advertisements had on consumers post-World War II

“The paper I have submitted to showcase this year, The impact synthetic fibers and advertisements had on consumers post-World War II unpacks how synthetic fibers came to be and their impact on consumers and the environment. The fiber companies found the most significant demand was within their women consumers. Capitalizing on this target marketing information, synthetic fiber companies entered the women’s fashion industry with Nylon tights. Fiber companies like Du Pont de Nemours and Company learned the best way to grow profit and growing demand was through marketing and advertisement campaigns. The marketing and advertising campaigns focused on making women feel not only that they wanted to own nylon tights but that they needed nylon tights to be seen in society. After evaluating these marketing and advertising initiatives through history, we can see the full implications of how these initiatives affected women’s buying and societal behavior. Although marketing initiatives were made to make women feel unseen or even less than without certain dress items, women started to reject this idea. Even after seeing how marketing initiatives repeatedly tried to shape women’s societal roles, we see women prevailing and carving out their own paths throughout history. Understanding the history of the cause and effects of societal standards placed upon women and how they handled them is crucial to women’s equality. History is such a vital vessel to see how women continued to empower each other throughout time. In history, we see this empowerment when women joined the workforce during the war through women leaving behind the homemaking title and following dreams that were not structured by the society around them. By evaluating the implications of synthetic fibers’ marketing initiatives in fashion history, women can be empowered to learn from the past and create a better future.”