the phenomenal feminine

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Designer: gracie key

Model: Alayna Haddock

Photographer: Alexia King

My name is Gracie Key. I am a fashion designer and an artist. However, I take very different approaches to creating both works and until now, have separated both creative paths. In my artwork, I create along the way, finding the meaning of the piece with every brush stroke. With my fashion designs, I set up guidelines for theme before I even touch my sketch pad to ensure a cohesive collection. As I set out to design this collection, I decided to take a more artistic approach by designing without a fully constructed meaning. I began with knowing what design elements I wanted to incorporate: volume, sparkles, floral print, a general color scheme, and took inspiration from designer Oscar de la Renta. My overarching inspiration came from the allure of luxury and diamonds, and the desire they hold. I got inspiration from the idea of a wearable item that is excitedly captivating, much like a diamond. But the question was, how do I combine all these ideas in an effective way while not specifically knowing exactly where I want the collection to go? So, I treated it like an art piece. I designed 13 looks, with my broad ideas in mind. But as I designed, I started to establish a disco/retro style while being mindful of my thought process along the way. Every piece was crafted to embrace feminism and individuality. I wanted my pieces to be enjoyed by all, whether they simply enjoy looking at them or find empowerment while wearing them. I found the purpose is to be empowering through embracing femininity and fantasy to create a beautifully confident look.
— Gracie Key