“The purpose of my Adele Dejak Marketing Campaign was to plan an event for the brand and create social media content, an email, postcard, and catalog to promote the event! I began by researching Adele Dejak as both a designer and brand which helped me understand the brand image, core values, and target audience. With this research, I was able to successfully create a marketing campaign utilizing my creativity while aligning with the brand’s aesthetic and values. My Adele Dejak Marketing Campaign was created using Adobe Lightroom, Adobe Illustrator, and Adobe InDesign. The 2023 Showcase of Excellence theme, Our Legacy is embodied through my project by showcasing a spectacular woman designer from Kenya, embracing the culture she has built within her brand, and celebrating new traditions. I am truly honored to be a part of the 2023 Showcase of Excellence and hope you enjoy my Adele Dejak Marketing Campaign.”

-Abby Stancliffe